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Android 5.0 added the heads-up notification paradigm and did away with our beloved statusbar ticker text. We mourn its loss, but life goes on. Floatify came out a while ago to make heads-up notifications a bit less annoying, and a new update (V8.0) really takes it to a whole new level. I haven't had a chance to cover this one in the past, so now seems as good a time as any.
After setting up Floatify as a notification handler, it can essentially take over for the heads-up notifications built into Android 5.0 and higher. When you get a notification, the floatify banner will slide in from the top of the screen. You can do several things with this, depending on your settings. You can swipe up to hide, to the side to dismiss, and down to open all your notifications.
What's new in this update is an improved version of quick reply called direct reply. Confusing names aside, what this means is that you can swipe down on a messaging notification to get a quick reply box. Just type your message and send it off. Yes, basically like iOS. The direct reply feature is a way to add some canned responses to your messaging drop-down. You can configure these in the settings to say whatever you want. Want to reply "okay, cool" or "you smell" without typing? That can be arranged.
Floatify also extracts media playback controls from the stock notifications now. So each time a new song starts playing, you get a heads-up with the artist/song and playback controls in case you want to pause or skip. These can be hidden like any other heads-up too.
Floatify is designed to work on the lock screen as well as elsewhere in the UI. You can disable the lock screen feature if you want, but leaving it enabled means you'll want to turn off the stock notification content so you don't double up. Floatify also tends to pop up notifications far unimportant things by default. You can tweak all that stuff in the settings as well. The basic settings are free, but a pro unlocker app ($2.49) is needed to access everything.