In Brief: How Apple Has Abandoned Basic User Experience Design Principles

By Norman Chan

Essential design principles traded for visual simplicity.

Writing for Fast Company, Don Norman and Bruce Tognazzini--two of the original members of Apple's human interface group--explain at length about how Apple has abandoned many of the core design principles set forth in the company's own Human Interface Guidelines in iOS. The argument boils down to Apple changing its priorities and guidelines to accommodate beauty and simplicity. By tracking the progression of core design principles over time, Norman and Tognazzini show how gestural systems like that of iOS omit discoverability, feedback, recovery, consistency, and encouragement of growth. Whether or not you agree with the assessment, the commentary is worth reading to get a glimpse of how UX designers think about desktop and mobile interfaces from a high level.