This year I got to attend the 2017 National Association of Broadcasters in Las Vegas, otherwise known as NAB. This is one of the biggest production industry events bringing filmmakers, cinematographers, editors, grips, gaffers, manufacturers, business folk, and gear heads all together to talk shop and show off new gear and innovations in the industry.
This year was less about the camera announcements (which is refreshing), instead focusing more on the major leaps that the existing technologies are taking. Things like IP broadcast signals, LED lighting advancements, and HDR video.
Below are a few of my favorite things from the show floor this year.
Aputure 300d Light Storm Light ($TBA)
What Aputure is doing with LED lights is pretty incredible. They're not only making high quality and high lumen light systems, but they're exploring ways of manufacturing single LED sources (as opposed to the "grid" of LED lights) to reduce unwanted multiple shadowing. On top of that, the Light Storm lights (I currently own the 120d), have a mounting point at the front of the unit that allows you to easily add different modifiers for the light. Current options are fresnel lenses, sofboxes in different sizes, and now a cylindrical area light (made possible with the very wide and even angle that the beam comes out at).
I've been using the 120D like crazy (video on that coming up shortly), and for how compact it is, it puts out a real strong beam of light. The 300 is supposed to be double that strength; Aputure claims it's equivalent to the power of a 2k HMI, with a price point that aims to be at a fraction of what that HMI light would be. We got to high quality cameras come way down in price over the last 5 years or so, I'm really excited in seeing high quality lights do the same.