Pebble, the most successful smartwatch so far, yesterday launched its second-generation product: Pebble Time. It's a much bigger advancement over the original Pebble than the Steel--Time uses a color e-paper display, is 20% thinner, has an integrated microphone, and utilizes a new timeline system for notifications. The new timeline software will make its way to previous Pebble models, too. Battery life is expected to be a full week, and the watch will retail for $200 ($180 on Kickstarter now, tax-free). The new watch debuted on Kickstarter, where funding after one day is already closing in on the $10.3 million campaign of the original Pebble. Timing for this pre-order is smart for Pebble, as the campaign will end just as Apple readies the launch of its Apple Watch. Even though Pebble won't be shipping Time until May, it'll have secured backers' dollars before April. Pebble Time works for both iOS and Android, though it won't have feature parity between the two platforms.