This. They're doing a really good job by making the ads interesting and on topic.
" When the guys integrate ads onto their website it's just cool to look at. It can be weird at first but when they change the color of the wiki for a game to promote I think that's just awesome. "
" I've never understood the apparent rage collectively gathered toward advertisements by the more technically apt. Advertisements are what keep websites up and running. They're what pay the salaries of all involved. I've never gone out of my way to block ads unless they're pop-ups, and I've even gone to a far enough extent that I'll click the Google AdSense links plastered across all manner of personal blog that I like simply to help those guys out. "It's all about context. I absolutely cannot stand the way Gawker sites do ads, theming the whole site in some advertiser's custom CSS and plopping ads masquerading as posts in the middle of the blog feed. To me, that just says that they don't know their target audience and they're bringing an advertising shotgun to the table. Small, unobtrusive ads relevant to the content I'm reading don't bother me one bit.