One of the reasons I'm still using native iOS apps for basic utilities like email is that Apple's apps are the default paths for most types of links. Click a link to a webpage in almost every app and you have to open it in Safari. Same goes with links to addresses and the troubled iOS Maps app. Short of jailbreaking your iPhone, there's no easy way to assign specific apps to open certain types of links in iOS. But the newly updated Gmail iOS app actually allows that. After this update, you have the option to open all links through their respective native Google iOS apps--Chrome, Google Maps, and YouTube. It's just a matter of time before Google's apps can bypass Apple services to make up a closed ecosystem on iOS.