In Brief: Google Reportedly Developing Android TV Set-Top UI

By Norman Chan

Simplicity is the key.

Over the weekend, The Verge posted screenshots and details from a document they claim to show Google's next foray into the living room set-top device business, an interface called "Android TV." The screenshots of the purported platform show a tile-based interface very similar to what you'd find on the Roku, Apple TV, or even Xbox One: large and colorful shortcuts to apps and videos. According to The Verge, Google's vision for Android TV are far-removed from the ambitions laid out in their failed Google TV platform; Android TV is explicitly described as not being a platform, but an "entertainment interface." And while The Verge claims that Android TV is impending (June's Google I/O would seem like a good time to announce it), their report doesn't say whether Google would be making Android TV devices itself, and whether it would be integrated with the popular $35 Chromecast dongle.