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Reading The Camera Industry's Tea Leaves

By Norman Chan

Will the camera company you back now still be around in five years?

Lensrentals' Roger Cicala posted a reasoned looked at the camera industry today to wonder about the longevity of camera ecosystems. For example, if you buy into a micro 4/3rds system, can you reasonably expect for micro 4/3rd lenses to still be made five years from now? It's interesting and a little disheartening to see Cicala's analysis of how small the imaging business (which includes both still photography and video) compares to electronics as a whole--his estimate of imaging being a $50 billion industry is just a fifth of what Samsung brings in annually.