Apple Plans to Manufacture a Line of Macs in the United States

By Wesley Fenlon

Tim Cook makes the media rounds, apologizing again for Maps and talking about domestic manufacturing in 2013.

The processors may be manufactured in Texas, the glass may come from Kentucky, but we all know that Apple primarily manufactures its millions of electronic devices in China. The company has faced criticism for the working conditions of Foxconn plants in China, which means human rights activists and economists alike will be happy to hear that Apple plans to begin producing a line of Mac computers in the United States in 2013.

CEO Tim Cook has been making the rounds to various media outlets, talking to NBC's Brian Williams and Bloomberg Businessweek about the company's plans for production in 2013 and some of the company's other recent changes. Cook apologized for Maps, saying Apple "screwed up" and promising that the weight of the company is behind correcting the mistake.

Apple plans to invest $100 million in producing a single line of Macs in the United States next year, which is truly a tiny fraction of the company's $117 billion cash reserves. But that investment should be good for the United States economy and could be the first of many Apple product lines created in the United States.

Cook's media trip seems to indicate a change in the way Apple approaches the press. Instead of letting the media stir up controversy over company business (like the departure of Scott Forstall), Cook is being more direct and dealing with those kinds of issues publicly. That change won't mean Apple is any less secretive about its product launches, though--we expect the iPhone/iPad/MacBook rumor mill to be as active as ever, with no pre-launch comments or confirmations from Apple.

Speaking of rumors--Cook's talk with Brian Williams seems to tease the long-rumored Apple television. The company is either planning to make a TV, or at least paying attention to all the people who think it's making a TV:

" 'When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,' Cook told Williams. 'It’s an area of intense interest. I can’t say more than that.' "