We're not at Apple's October 2013 announcement event this morning at 10am Pacific, but we'll be following along as new iPads and possibly other products are announced. Apple is streaming today's briefing on its site, at this page. You can only stream using an Apple device (Mac OS, iOS, or Apple TV), and only with Safari. We'll post the big announcements from the event as they happen below. Discuss in the comments!
As previously announced, Apple sold 9 million iPhone 5S and 5Cs over its first weekend. "The biggest iPhone launch ever." 200 million iOS devices updated to iOS 7 in first five days. Today, 64% of compatible iOS devices have updated to iOS 7.
iTunes radio has had 20 million listeners so far, listening to over a billion songs. By comparison, Pandora had 1.36 listener hours in Sept 2013, with 72.7 million listeners for that month.
App store has a million apps. Devs have earned over 13 billion dollars since the launch of the app store.
Battery life emphasized. Up to an hour more battery life on 13-inch MacBook Air just by upgrading to Mavericks.
Other Mavericks features reemphasized: Compress Memory, Integrated Graphics memory allocation, OpenCL, Safari Shared Links, Finder Tags, Multi-Display management, new apps.
OS X Mavericks will be a free update. Even for people with Snow Leopard. Available today. Supported Mac Hardware in screenshot below.
New 13-inch MacBook Pro
New 15-inch MacBook Pro
Starts at $3000, available in December, "before the end of the year."
170 million iPads sold so far. 475,000 iPad apps in the App Store.
I'd be more excited for the Mac Pro if it wasn't $3000. My office gives us a choice between Apple or HP gear and I begrudgingly have to go with Apple since the HP options are TERRIBLE. I've been using the same Mac Pro since 2008 so I was hoping that this year I could finally get an upgrade but with that price tag I don't think it's in the books.
I see that you don't mention at all in the article the increased weight and thickness of the retina mini. Granted, I'm sure most will think it's a worthwhile trade-off (ignoring the price) but it is a (slight) negative and I'm curious what Will thinks of this since he is very concerned about weight. I have no doubt he'll still be getting it.
The old mini is 308 grams while the new one is 331 grams, an increase of 23 grams or around 7,5% increase. Not a lot, but still worth noting. That's 41 grams over the Nexus 7 which I think is significant, though to be fair it's also a smaller screen tablet. Currently there is only a 138 gram difference between the iPad air and the new mini.
Need to upgrade my wife's iMac. Thinking a macbook to plug into it. She does a lot of Adobe stuff (InDesign, PS, Illustrator, pretty heavy stuff).
Is there really no quad core with the 13 inch MBP? Only with the 15 inch, but it's so huge. So frustrating shopping Apple stuff, such limited choices. People do make quad core 13 inch laptops right?
Is the mac mini usable for "real" work? They don't say which processor it has (just i7, Haswell? Ivy?). Is the RAM upgradable in that thing?
edit: woah. No discrete graphics until the $2600 MBP?! A new 27" iMac is cheaper at that point! Holycrap.
Fuck the regular iPad, the mini is looking a whole lot more compelling now
It's compelling with the Retina screen but not at the price. The weight difference of the iPad Air from previous iPads makes it a far more interesting product.
I quickly glanced at that image and thought the retina one was at $300, I take back what I said. Eff both.
@TsunamiJuan: because point updates for OS X have never been "service packs" and continue to not be? Service packs for Windows are bug fixes, not major feature additions. Go check the additions put in point releases for OS X and you'll see that they aren't bug fixes like service packs are. The two aren't even remotely related and people that call them that either (irrationally) hate Apple point releases or don't even know what's in them or their history. It's typical fanboy bullshit (and I hate that term but it's applicable unfortunately). Not calling you a fanboy, but that's the kind of ignorant crap they say. You also point out how it's a differentiator between Apple and Microsoft. You're right. Apple doesn't release a piece of shit OS and then sell you the bug fix a couple years later at $200. The things that 7 fixed from Vista should have been free. There's no excuse for that but do you hold that against them? I do. The release a terrible OS update every other release generation and the sell a "new" OS that's a fix for the last one and they aren't free. Yet no one really calls them out on that..... I wonder why.
@Falcon: you've got it. iphone 4, ipad mini, and ipad 2 aren't great with ios 7, but will be just fine for single-app use. $400 is a lot to ask for that.
My now sold iPhone 4 and my Dads iPad mini were/are just fine running iOS7. I think you and Will might be a bit skewed being tech editors because I never had an issue with my 4 and the iPad mini works perfectly fine with 7.
Thought it was weird they didn't mention a finger print scanner on the new releases. Sure enough no finger print scanner. Which is a bummer because I find that I love using my 5s because of it. It's nice not having to pound in my crazy long (security driven) password for every little free thingamajig I want to install.
No fingerprint sensor on the new iPads?
@wvc: I liked your analysis. Apple has some serious competition out there right now.
I work in a school, and we just eat up iPad 2's for lunch. Plus, we actually get them much cheaper than the retail price when we buy in bulk, unlike most other apple kit. They work out at like £200 when we buy 30 or more as opposed to £350 on the Apple store.
Did Schiller say "The Black Knight"?
Yes he did........
Apple going to rule the world of electronic gadgets.