Apple Announces iPad Air, Retina iPad Mini, New MacBook Pros

Created by norman on Oct. 22, 2013, 9:45 a.m. Last post by jaybrokers12 3 years, 11 months ago.

We're not at Apple's October 2013 announcement event this morning at 10am Pacific, but we'll be following along as new iPads and possibly other products are announced. Apple is streaming today's briefing on its site, at this page. You can only stream using an Apple device (Mac OS, iOS, or Apple TV), and only with Safari. We'll post the big announcements from the event as they happen below. Discuss in the comments!

Tim Cook's opening remarks

As previously announced, Apple sold 9 million iPhone 5S and 5Cs over its first weekend. "The biggest iPhone launch ever." 200 million iOS devices updated to iOS 7 in first five days. Today, 64% of compatible iOS devices have updated to iOS 7.

iTunes radio has had 20 million listeners so far, listening to over a billion songs. By comparison, Pandora had 1.36 listener hours in Sept 2013, with 72.7 million listeners for that month.

App store has a million apps. Devs have earned over 13 billion dollars since the launch of the app store.

OS X Mavericks

Battery life emphasized. Up to an hour more battery life on 13-inch MacBook Air just by upgrading to Mavericks.

Other Mavericks features reemphasized: Compress Memory, Integrated Graphics memory allocation, OpenCL, Safari Shared Links, Finder Tags, Multi-Display management, new apps.

OS X Mavericks will be a free update. Even for people with Snow Leopard. Available today. Supported Mac Hardware in screenshot below.

MacBook Pro

New 13-inch MacBook Pro

  • Now weighs 3.46 pounds
  • .71 inch thick
  • Haswell processor, with Iris graphics (not Iris Pro)
  • Claiming 9 hours of battery life for surfing the web and watchign video
  • PCIe-based flash storage
  • 802.11ac wireless radio
  • Thunderbolt 2 (20Gb/s throughput, up to six devices per port)
  • Starts at $1300, with 2.4GHz i5, 4GB RAM, 128GB storage, shipping today

New 15-inch MacBook Pro

  • Intel Crystalwell processor (quad-core Haswell for mobile)
  • Iris Pro graphics, with Nvidia GeForce GT 750M as an option
  • Claiming 8 hours of battery life
  • 802.11ac wireless
  • Thunderbolt 2
  • Priced at $2000 for 2GHz quad-core, 256GB storage, 8GB RAM, shipping today

Mac Pro

Starts at $3000, available in December, "before the end of the year."

iPad

170 million iPads sold so far. 475,000 iPad apps in the App Store.

iPad Air

  • 5th generation iPad, replacing 4th-gen iPad
  • Same 9.7-inch screen
  • 43% thinner bezel on the left and right side
  • 7.55mm thick, 20% thinner than previous iPads. Last year's iPad Mini was 7.22mm thick, so it's close.
  • Weighs 1 pound (down from 1.5lb)
  • Same A7 chip as in the iPhone 5S, not an A7X chip. Likely for battery life.
  • MIMO Wi-fi, no 802.11ac
  • Claimed 10 hours of battery life
  • Space grey and white
  • Same starting price as all previous full-size iPad generations, $500 for 16GB Wi-Fi
  • Shipping November 1
  • iPad 2 kept at $400

iPad Mini

  • Retina display for Mini. Same 2048x1536 pixel resolution as full-sized iPad.
  • Also has A7 chip, a big jump from A5 that was in last year's model.
  • Claimed 10-hour battery life
  • MIMO Wi-Fi
  • Base price is $400 for 16GB Wi-Fi. Smaller size is a premium.
  • Keeping iPad Mini in stock, now priced at $300.
  • Available later in November
  • Did Schiller say "The Black Knight"?

  • No fingerprint sensor on the new iPads?

  • Shame it's hitting mid November. I would've liked to throw money at a Mini right now. Now if I'm throwing money at a mini it'll be between throwing money at Sony and throwing money at Microsoft... yeah, mini will have to wait. Or maybe I'll go for an air.

  • The iPad 2 as in the 2011 model? Apple's marketing is bad.

  • Smart Choice on apples part for the free update to Mavericks. They should of been doing this for a long time. This has been a point of criticism from me for a long time. Its also one of those key things that separates apple from microsoft.

    Now I haven't pried into mavericks changes and offerings and continued support lines. But for a long time new technology support has been a sore point for apple. If Cook can turn this around and provide better support instead of the short duration promises of support than complete denial and removal of support of things. Than apple will of made a large advancement in their businesses model. This will continue to encourage more people to use their hardware and OS. There are a large portion of technical administrators like myself that find these things currently as unacceptable compromises.

    As for the Ipad, a cursory look at it and there is little i find to be impressed with, from my point of view. I have little interest in the mini for myself. Mostly Cause I like the larger screen size and have yet to find the size of it a hindrance. In part cause my eyes find it a nice compromise between my laptops 17.3" screen, and much small screen. The other being that I spent 1000$+ in April for a 128gb w/4g ipad. I would also really like to see 802.11AC support. Some might say this isn't a big thing, but since I keep a large amount of files on my Ipad and shuttle them back and forth on it. Increased transfer speed would be a welcome change. (I also have 802.11AC devices installed at both my home, office, and satellite offices)

  • I fully expect the iPad mini to burst into flames upon start up. I will eat a hat (not really, but maybe) if it actually lasts 10 hours. And don't get me started about them STILL SELLING THE IPAD 2. For a company that claims to be constantly innovating, they're doing nothing but holding themselves back by selling old pieces of shit (compared to the new shinny stuff).

  • I was all gung-ho about upgrading my wife's iPad Mini to a retina but $399 is a ridiculous price which is probably Apple's strategy as they don't want to cannibalize iPad Air sales. Now I have a choice to make, either go with the iPad air at $499 or $599 or just say screw it and get her the new Nexus 7 (which I own and love).

    All tech companies need to move away from 16 GB of storage, especially Apple. Charging $100 for an increase of 16 GB is completely unacceptable when it reality it costs them probably all of $5 for the storage difference.

  • The new 13 inch Retina Macbook looks lovely and I'd probably get one instead of the 13 inch Air.

    The iPad updates are nice but the Reitina mini is too expensive compared to the competition.

    I'm disappointed they still haven't introduced some sort of multiple users system on the full sized iPad at least. Its a fantastic feature on the Surface.

  • @Falcon:  why do you even comment on Apple articles? Your bullshit is knee deep and your constant whining about how much you don't like Apple is both childish and incredibly stupid. My iPad 3 gets at least 8 hours of useful battery life and my dads ipad mini does as well. Either have something useful to say, or shut up and go back to fellating Windows and articles written about their stuff that's either an abject failure or 5 years too late to the party.
  • @TsunamiJuan:  it would've been nice for Microsoft to give away Windows 7 for free since it was mostly Vista with all the broken shit fixed. I've never given Microsoft any slack for releasing that steaming pile of shit and then selling what should have been a bug fix that turned out to be a $200 "new" OS. Apple adds very useful updates with their point releases, Microsoft releases a shit OS every other release and then charges full price for what should have been a bug fix update. Even if you add up all the point releases Apple has pushed out since Leopard against Windows it's still cheaper and they haven't released two OS's that were either complete shit or almost everyone didn't hate. Microsoft has no standing in criticizing Apple selling point releases. That's the worst comparison you could possibly make actually because call them service packs if that's what makes people feel better, but Windows has had a ridiculously stupid time since XP Service pack 3 with all their bullshit. Vista was utter garbage, 7 should have been a free or at least an incredibly reduced cost release, and then they release 8 with all that Metro bullshit and forced people to find work arounds to get rid of their garbage that got in the way.
  • @HKZ: It was more directed at the comparison to windows service packs. Not microsofts seemingly bad choice of decisions for OS upgrades. Which in the businesses world more often tend to get ignored. Which is why we see XP living on the desktop for a large number of years.

    My biggest example that is a source of soreness for Apple for myself and others has been support for hardware that is fairly standard though admittedly on the bleeding edge at times. With claims of fixes for the stuff. Which than turns into you need to buy a new os upgrade to use this. Then you pickup a new os and at times forced into new hardware. Only to find no support at all. I've had this happen with several pieces of studio sound equipment. Admittedly its not something that makes me very happy.

    I also admit they aren't the only company that is responsible for pulling this kinda crap (sco, oracle, sun, HP, cisco), but it doesn't mean I like dealing with it from any of them if I don't have to.

  • Fuck the regular iPad, the mini is looking a whole lot more compelling now

  • @Big_Daddy_Afro said:

    Fuck the regular iPad, the mini is looking a whole lot more compelling now

    It's compelling with the Retina screen but not at the price. The weight difference of the iPad Air from previous iPads makes it a far more interesting product.

  • While the price points seem outrageous to me (compared to what your actually getting for the money - more on that below), I will say that I'm most disappointed with Tim Cook's take on the "competition." Saying they're confused because they're not following Apple's strategy of complete and total isolation between mobile and personal computing devices is absurd. Are there folks who only need a tablet for casual consumption? Sure, and the iPad scratches that itch powerfully. But their absolute refusal to consider active digitzers, to consider docking stations, to consider anything that would help make the iPad a full work machine is flat out bizarre for a compnay that prides itself on innovation. There is more to life and technology than thinness.

    Everyone has their opinion on Windows 8 (now 8.1), and while I doubht anyone but a fanboy would try to claim it's perfect it is clearly an attempt to take a step in the right direction. Take gripes about the OS aside, how could anyone not be excited about the upcoming Dell Venue Pro 11? What looks like a solid and light, BayTrail/Haswell powered tablet with active digitzier, SD card support, USB support, and 8 GB of RAM that you can slap into a keyboard dock like the Envy (doubling battery life to around 18 hours) or, when you get home, click it into a desktop dock already configured with monitor, keyboard, mouse . . .etc. You can take the same device and use it on the plane, on the road, in the hotel, back at home - no more cloud syncing dependency where you have to have a good signal to sync your data.

    It's all about options and it's all about singularity. Apple, inventor of the smartphone, who asked people "why would you want to carry both an iPod and a phone when you could have both in one device?" can't figure this out? I don't want to have to jury-rig an iPad to do real work but then turn around to find a real computer when it comes to heavy-lifting. Say what you like about Windows 8 and the Microsoft strategy, but the fact is that it has had a profound impact on how technology is being developed. Had it not been for Windows 8, you would not have seen a Dell Venue Pro 8 or 11. However clumsily, Microsoft is actually moving the ball in the right direction while Apple is sitting still, albeit on top of an ever growing pile of cash.
  • @Falcon: iPad 2 still being sold because it's used a lot in education, retail, and in public displays (eg. museums). surprised that they kept it at $400 though. makes $300 mini more attractive for all of those purposes.

  • @TsunamiJuan: So what's the point of commenting on service packs? Windows 7 should have been a service pack, but I've never seen a single person bitch about having to pay any amount of money for what is essentially a bug fix that was an OS upgrade. If you think that 7 was anything but a bug fix that they charged anywhere from $100 to $300 you're willfully lying to yourself. Microsoft is guilty of the exact same shit, yet people who can't admit Microsoft does anti-consumer crap all the time refuse to acknowledge this. Call Apple OS updates service packs all you want, but at least they don't release a shit OS major release and try to masquerade it as a legitimately new OS rather than a fix for all the bullshit that was in the last release. When anyone bought 7 they bought a minimum $100 service pack. If you believe different then you're willfully ignoring reality to justify your dislike for Apple.

    Also, you can't have fairly standard and bleeding edge at times hardware. You have one or the other, not both and you can't blame software for you having the inability to differentiate from standard hardware and bleeding edge hardware. If you're in the possession of studio quality hardware and actually using it for that purpose then you need to learn how to write up purchases as a business expense. That's a good way to alleviate your problem right there.

  • @HKZ: for starters calm down. Second why are you blowing out of portion something I am applauding apple for. Not berating them for.

  • @norman: Okay, fair enough. However, is the iPad 2 hardware any better than the iPhone 4? From everything I saw of iOS7 making iPhone 4's nearly unusable, I image the same happened to the iPad 2. Or would those devices for those uses be fine since they're probably running just one app all the time?

  • @Falcon: you've got it. iphone 4, ipad mini, and ipad 2 aren't great with ios 7, but will be just fine for single-app use. $400 is a lot to ask for that.

  • @norman: Well then. I suppose Apple is going to play their game until no one buys the old stuff anymore, then lower the price, and watch the sales soar once again.

  • I still can't get over the no user accounts on the iPads, and it makes them worthless to me. If I was to carry an iPad it would be essential, in my case, that it had user accounts. Now, I can just leave my Nexus 7(2012) and Nook HD+ out for guests without having to worry about anyone accessing any private data of mine.

    The other problem for me is I was so tired of carrying a phone and tablet, and I really just wanted one device to handle everything, enter Galaxy Note 3. In between charging, and app updates, I realized I really don't care to have a tablet when I enjoy doing everything on my phone. I really hope the rumors of a larger iPhone 6 are true, but its way to early to start that discussion.

    I am happy that the people who wanted a non-crippled iPad mini got what they wished for, and free software from Apple is excellent as well. Overall, pretty great stuff happened today.

  • I know everyone is talking about iPads, but I'm interested in picking up my first macbook pro. I haven't bought any kind of laptop since 2008/2009, and that was a netbook. Before that I got a Dell in 2004. I'm curious to try out the mac os, and I know the hardware is great. Question though, how is battery life with Apple? If they state 8 hours of battery do I assume that's more like 6 hours of real world use?

    But back to iPads. I'll be sticking with my iPad 4 and Mini. No need to upgrade yet just one year later. I don't mind a non-retina display on the mini, and I kind of like the bezel on the full-sized iPad. The mini I pretty much only use in landscape mode because I need the width. But with websurfing on the iPad 4, I tend to leave it upright for a greater vertical depth when viewing a website. The width is wide enough in portrait mode and you get more words on the screen.

  • @Anominal said:

    I know everyone is talking about iPads, but I'm interested in picking up my first macbook pro. I haven't bought any kind of laptop since 2008/2009, and that was a netbook. Before that I got a Dell in 2004. I'm curious to try out the mac os, and I know the hardware is great. Question though, how is battery life with Apple? If they state 8 hours of battery do I assume that's more like 6 hours of real world use?

    But back to iPads. I'll be sticking with my iPad 4 and Mini. No need to upgrade yet just one year later. I don't mind a non-retina display on the mini, and I kind of like the bezel on the full-sized iPad. The mini I pretty much only use in landscape mode because I need the width. But with websurfing on the iPad 4, I tend to leave it upright for a greater vertical depth when viewing a website. The width is wide enough in portrait mode and you get more words on the screen.

    They mean what they say when it comes to battery life, they don't inflate their numbers like most laptop manufacturers. I have a big quad core i7 15" MBP and I can easily get 8 hours of battery life, depending on what I am doing (and by 8 hours I mean 8 hours of constant use with a screen at a reasonable brightness level, not bottomed out like most laptops have to have in order to get longer time unplugged). Obviously heavier stuff will lower the battery life length (maybe down to 6 or 7. But that is if I am watching HD video or livestreams for a couple hours), but for basic browsing, document editing, and whatnot, you get what they say you will.

    That is the one thing about Apple. They don't joke around about their claims related to performance. When I got my old MBP 3 years ago I expected it to get 3 or 4 hours. When it got double that I was shocked.

  • To me paying $400 for a Retina Mini seems insane when compared to the other options out there. What parent would go to the store and say "yes, I would rather pay twice as much for an iPad Mini than a Nexus 7." Like what @bjpe89 said, a tablet without separate user accounts is useless to me. My tablet sits by the couch and is mostly used by different members of the house while watching tv.

    I see why Apple is doing it, as to not undermine the iPad Air, but it seems like it'll be an uphill battle (even for Apple) for this to gain traction against the other options. That being said, I'm sure this will sell like hot cakes, because, Apple.

  • @MatthewSerious: Yep! And it even trended on Twitter for awhile...

  • Ravensword is probably going to sell his soul for that iPad mini.

  • Note to self, apparently it is ok to bag out Microsoft, but not Apple...

    Still having the iPad 2 is a bit odd.

  • @SLUSHIE said:

    Ravensword is probably going to sell his soul for that iPad mini.

    Lol, I do want one :P but its expensive!

  • @SLUSHIE said:

    Ravensword is probably going to sell his soul for that iPad mini.

    Lol, I do want one :P but its expensive!


  • I am all over that 128gb Mini w/Retina. Not sure how it works out for those across the pond, but £560 is a steal for that device. Pleasantly surprised at the A7 parity across the line took I could have sworn the A6X would have been used to keep margins down.