In Brief: Microsoft Announces $200 Fitness Tracking Band

By Norman Chan

Available today online and at Microsoft stores.

Microsoft's answer to Apple's watch isn't a watch at all. It's a $200 fitness tracker dubbed the Microsoft Band, and was announced today as part of Microsoft's new cloud-based Health Platform. The band, which looks more like a Nike Fuelband or Jawbone Up than watch, has a thin rectangular display with Microsoft-style tiles that show information like step counts, notifications, and the time. 10 sensors on it track heart rate, calorie burn, and sleep quality--it's something Microsoft wants users to wear all day. It'll work with Android and iOS devices, but Windows Phone users will get access to Cortana integration for voice queries. Microsoft strongly emphasized that this is not a smartwatch, so it's not going to buzz constantly like the Pebble of Android Wear watches. The Microsoft Band is available now, and Microsoft Health will soon have an SDK and support for cross-platform applications.