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Cloud storage services are a dime a dozen lately, but storage monolith Western Digital is looking to get into this space by charging less than a dime. Its UpThere cloud storage service costs just $1.99 per month for 100GB of space, which is the same as many competing services. However, there's more flexibility here. There's even a new Android app to use, and it's pretty good.
Like other cloud storage apps, Western Digital wants you to import files from your phone as you create them. One of the first things suggested by UpThere is linking your gallery, which creates backups of all your photos on the UpThere servers. You can also designate other folders to back up to the cloud via UpThere.
The app has a clean monochrome look with a bottom tab bar for navigation. Yes, that's an acceptable part of the material design guidelines these days. Although, I'm not sure about WD's decision to leave the buttons unlabeled. The far left tab is your "home screen" for UpThere, but it's called Flow. It's a sort of timeline where you can see all the activity on your account. In general, UpThere has fancy names for several basic concepts.
The other tabs are for file types like images, documents, and music. In the case of music, you can use UpThere to stream your tracks at full quality. The last tab is for "Loops," which seem to just be folders by another name. You can add items to a Loop to see them all in one place. Loops also plug into UpThere's sharing system. You can still share files the old-fashioned way, but you can basically create shared Loops for other people to view as you add new things to them.
You can try UpThere free for three months. After that, it's $1.99 per month for 100GB, but interestingly, that's the rate for every 100GB. If you need another 100GB, it's just another $1.99 per month. This looks like a much more flexible pricing model than something like Drive, which jumps from 100GB to 1TB.
If you're not already married to a cloud storage service, you might want to give UpThere a shot.