In Brief: A Tantalising Glimpse Into Google X

By Will Smith

Google X is Google's top-secret research think tank, tasked with coming up with low-probability of success projects for the behemoth to tackle over the next ten years.

Fast Company got to take a rare peek inside Google's secretive moonshot division, Google X. The Google X team is tasked with finding technologies that will literally change the world, but have a very low probability of success. Previous X projects include Google's self-driving cars, Project Loon balloons to provide Internet access in the developing world, and even Google Glass. The article is worth a read, but the key is that the group eschews the incremental improvement that is characteristic of the rest of the technology industry.