Watch Sony Engineers Build Its ElectronicsBy Norman Chan Sony's CES press conference this year was held at their booth at the Las Vegas Convention Center--a massive section of show floor space that dominated much of the LVCC Central Hall. In the minutes leading up to the press conference, Sony played this countdown video across the 180-degree panoramic screen above its booth, showing the real-time assembly of three of its products: an RX1 digital camera, an Xperia phone, and a HandyCam camcorder. Think of it as a product teardown in reverse.