If you use Gmail you must use filters and labels. I command it. If you haven’t done so already, you can learn tips and tricks from Lifehacker’s Adam Pash. Filters are great because no only can they auto-label your incoming messages, but they can star and auto-archive them. That means that all your Buy.com deals of the day, Facebook updates, and newsletters don’t have to reside in your inbox. This is especially helpful if you often check your email on your mobile device and don’t want it to buzz for every piece of junk you get.
43 Folders' Merlin Mann is the king of the zero inbox and has a book coming out about how to reclaim your day. They’re great tips and the site is worth reading to get you started. The overall message? Filter out the noise, schedule time to respond, and don’t let it pile up (either respond or get rid of it). They’re good guidelines, but many of us don’t have the problem of getting hundreds of email each day. Using the guidelines, it’s possible to come up with a less hardcore solution.
The reason I put “zero” in quotations is because I technically have a zero inbox. The catch is that I also have a second inbox. My second inbox consists of “actionable” shudder email—that is, messages that need my attention, email I need to respond to, reminders, and things I’ve completed and want to save. How do I do it? Two Gmail Labs features: Superstars and Multiple Inboxes.
Go to Labs in the Gmail settings or click on the green beaker icon.
Enable Superstars and Multiple Inboxes.

Click the ‘Multiple inboxes’ tab and add the search query “is:starred”. This will pool all the starred messages into one inbox. I prefer this to one inbox for each star type, which ends up cluttering the screen and defeating the purpose. I put it ‘above the inbox’ as well to establish its importance in my workflow.

Start using it! As you can see here, I have three messages in my inbox, and six in my Superstars Box. I’ve applied labels as necessary.

The blue-info icon is when I have an email I want quick access to because it contains relevant information. Perhaps it has a confirmation number, as my example shows, or perhaps it has directions to a party. With Superstars, I have immediate access to it without keeping it in my inbox.
I have two messages with the orange-guillemet, which I use as my “reply to” icons. These are messages that need me to follow up with an email. In true inbox zero, I would take care of these things right away, but sometimes I need to find out additional information that would inform what I write. Sometimes I just don’t want people to know I’m a loser who sits in front of my computer all day responding to email immediately. Usually when I respond to these I immediately file them away. If I get a response back, it will end up in my inbox anyway and I can go through the process again.
That brings me to my least used Superstar: the green-check. There are two uses for it. On the one hand, it is used in the rare occasion when I’ve processed an email and want to remind myself that I’ve done a task. On the other, I use it when someone has responded to an email I’ve sent. The “Newseum Images” message, for example, was saved because I needed to show in a meeting that I received a response. The green-check’s lifespan is shortlived but sometimes comes in handy.
The only thing that I don’t like about the setup is that Multiple Inboxes has two sets of buttons, as you can see. So, if I check something in the bottom inbox but click on the top “Archive” button, I get an error message saying that no messages were selected. It would be nice if there could be one toolbar for both, but after a while you’ll get used to it.
There you have it: my Gmail workflow. It’s nice not having 25 messages sitting in my iPhone inbox at all times (especially since conversations don’t thread) and it’s great have a system so that all my email gets processed without me having to be slave to it immediately. So, what do you do to manage your email?
I recently unsubscribed from the 200+ feeds in my Google Reader in an attempt to reduce the time I spent pressing “J”. While the details of that experiment will be saved for another blog entry, it did spark a line of inquiry. Would financial commitments focus my media consumption?
I pay for cable TV, I pay for Netflix, I pay $50 a year for Xbox Live Gold. And while I almost never watch TV (that’s the domain of my girlfriend), but I feel beholden to my Netflix and Xbox because I’ve committed money to them. If they were free services, I might not give them as much attention (I’m looking at you, PSN). And that’s precisely what the web is.
We’re used to getting things for free one the Internet because that’s always how it’s been. We put up with ads because we don’t have to reach for our wallets. But I rarely feel a sense of allegiance to websites because I can always go elsewhere for similar information. Granted, there are cases where I read a site specifically for its writers (aka Giant Bomb and Tested), but usually Autoblog is as good as Jalopnik.
This is one reason I still like magazines. Think of having a magazine delivered to your home versus looking at the table of them at the dentist’s office. When I subscribe to Wired or Car and Driver, I’ve made a decision on what to read and have limited my choices. When I’m in the dentist’s office, I stare blankly at the table before a) picking something I already know or b) picking at random. I read an article and get called back to the chair with no sense of satisfaction. Sure, I’ve taken in the information, but it never really sticks with me.
Turning back to the web, what if I used a financial commitment to narrow my consumption? What content would I subscribe to? How much would I be willing to pay? In the case of this thought experiment, I’m assuming that I would be able to enjoy the rest of the Internet, but that I would always start with my subscriptions first and they would take up most of my time.
So, then, now that that’s covered, which websites’ content would you pay for?