HTC has been moving full speed ahead into the world of Android handsets. It seems you can't turn your head without spotting yet another stylish new Android phone from this top-tier manufacturer. But amidst all the drooling over new hardware, HTC has been making a new advertising push as well. Many people that don't pay much attention to the mobile space have now heard of the Taiwanese company. But nowhere in those ads do they really tell you what the difference is between their flagship phones. With the HTC Incredible expected to be released on April 29th, HTC's lineup is getting even more crowded. It's easy to get confused, and we feel your pain. The Nexus One, Incredible, and Desire are all very similar phones, but there are some differences of note that will matter if you're tied to a certain carrier. We'll go over what's exactly the same and what's different between these models so you can make an informed decision when purchasing your next smartphone.
First of all, the screen on the three handsets all equally impress. They are all equipped with a 3.7-inch AMOLED capacitive touchscreen display with a native 480x800 resolution. We'd wager these are the exact same panels, in fact. But the buttons around the this screen is where you'll notice the first differences. The Incredible and the Desire both have optical trackpads for navigation, while the Nexus One is rocks the trackball (like a last-gen Blackberry). In that same region, the Nexus One and Incredible have capacitive buttons for Home, Menu, Search, and Back. The Desire has real physical buttons that click, which is useful if the vibration feedback isn't enough. The Desire and Nexus One also have identical 5MP cameras, whereas the Incredible has upped the ante with a 8MP sensor with auto-focus and dual-LED flash.

When you turn the phones on, another big difference surfaces: the software. The Nexus One runs the stock Android 2.1 OS (Eclair), while the Incredible and Desire run the proprietary HTC Sense UI on top of Android 2.1. Sense UI is a replacement interface for much of the operating system's user facing functionality. It offers more usable space on the home screen, better media apps, and a streamlined number dialer. As we've said before, it's a stunning visual experience, and has attracted a huge following among Android users. All the shiny pretty things in Sense might be enough to convince some the Desire and the Incredible are better phones. However, The Nexus One is likely to see faster OS software updates, as HTC must develop and test new versions of the Sense UI before rolling new versions of Android out to the public.

We really dig HTC's commitment to cutting-edge hardware and unique software implementations, but we think that they could do a little more to differentiate their products. Otherwise, consumer satisfaction may be hurt in the future. It's clear that high-end hardware is currently hitting the sweet spot with 1GHz ARM processors, so we'll likely continue to see more variations on this theme. In many ways, HTC is a traditional hardware maker, accustomed to quickly iterating new hardware according to the will of their carrier partners, demands of their customers, and availability of new technologies. Of course, this is in contrast to Apple's fixed schedule of only releasing one phone a year that rolls up all available technological features. As consumers, which strategy for handset roll out do you prefer?








































