If you watched a video today, chances are good the H.264 codec made it possible. Used in everything from streaming Youtube videos to hi-def Blu-ray playback, the
H.264/Advanced Video Coding standard excels at decoding quality video at a low bitrate. The MPEG LA association that holds the rights to H.264 planned to license the technology for Internet video at no charge until 2016. Without their free licensing, Internet users the world over wouldn’t be able to upload clips of their kittens to YouTube without paying a cent. And what kind of world would that be?
The ominous cloud hanging over current and emerging web video technologies, however, was that 2016 expiration date.
HTML5 supports H.264, and Google’s free
WebM may
tread a bit too closely to MPEG LA’s patents. But all is well:
MPEG LA announced today that it plans to extend its free licensing for Internet Broadcasting AVC video indefinitely.
Here’s what their announcement means for video on the web.
HTML5 and WebM are going to continue gaining ground against Flash video. Of course, Flash also supports H.264--but now that there’s no risk of licensing issues or royalty payments down the road, more sites may well embrace H.264 as their format of choice. Could it beat out Ogg to become the primary HTML5 codec? Quite possibly.
Or maybe it will come down to a battle between H.264 and the open-source WebM. But that fight can only benefit the web at large--the contest will purely look at codec quality and efficiency, since future licensing fees are no longer a possibility. Either way, MPEG LA still charges royalties for H.264 usage off the web. But uploading kittens videos to the web? Free now, free forever.