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Everything You Should Know about Apple's New iPod Touch

All views expressed in this deck are the sole property of the internet rumor machine.

Just as we predicted, Apple's newly revamped iPod Touch is now official, and we won't blame you if your credit card is at the ready. iOS 4, FaceTime, Retina display and the all-familiar A4 chip are set to reinvigorate the aging Touch lineup, bringing it up to par with the iPhone 4.

When it was first released, the Touch became what many users had been waiting for — an iPhone without the phone. Since then, the iPhone has changed drastically, both in terms of power and design, while the Touch has largely been left behind. Apple must have noticed too. 

So what does today's update mean for consumers? The Touch is back, and it's shaping up to be a damn good device, if first impressions are to be believed.

A camera-capable iPod touch has long been rumored, but a FaceTime-capable model is another thing entirely. That means two cameras, on both the front and back of the device, just as you'd expect. After all, limiting FaceTime to the iPhone would have never made sense. Apple knows they still have a large user base invested in their entry-level iOS devices, and the iPod Touch is natural fit. FaceTime only works over Wifi anyways, at least for now, so there's little difference between the two models. 
 
The inclusion of a camera means we also have access to the 5MP sensor first introduced with the iPhone 4. You should know by now that the improved backlit-illuminated sensor is leaps and bounds better than previous iPhones, and now that same capability is making its way into the lower-priced Touch. That means impressive photos, and HD video recording.

Thankfully, bump to iOS4.1, giving the Touch access to all of the impressive apps and features of the new OS. That means you'll be streaming Netflix right alongside your iPhone and iPad counterparts, but without spending nearly as much cash. It also means that we now have three very different, and yet scalable devices — all powered by the same hardware, more or less, but functionally different. That's an impressive feat, and means that the iOS experience stays consistent across devices — something that Apple's competitors may need to reevaluate.  
 
 Game Center in iOS 4.1
 Game Center in iOS 4.1
But perhaps most interesting is how Jobs positioned the Touch on-stage. This isn't just another portable media player — it's the best portable gaming device money can buy. Hardcore gamers may take issue with this claim, but it's clear the company is making a serious push here. Game Center, which was first unveiled back in April, is included, and all of the hardware-intensive titles available for the iPhone 4 are playable here too.
 
3G was rumored by some sources, however, though we can't say we're surprised to see its exclusion. The Touch is a capable enough media device over Wi-Fi, and adding 3G capabilities into the mix would simply make the device too much like the iPhone 4 — both in functionality and cost. 3G works on the iPad because the device has been positioned for consuming content on the go, such as websites, news feeds and articles. The Touch, however, is intended for consuming media, something for which a persistent, 3G connection is far less important. 
  
Three models — $229 for 8GB, $299 for 32GB, and $399 for 64GB — are available to order in the Apple Store now.
justinbkerron Sept. 1, 2010 at 12:48 p.m.
This was everything I was hoping for. But with an iPad, and iPod classic i'm just finding it hard to justify to myself given all the overlap.
Phoenix87on Sept. 1, 2010 at 12:52 p.m.
If only it had 128gb storage... Oh well, just 12 more months to go, hopefully.
jasoncross00on Sept. 1, 2010 at 12:53 p.m.
If you look at Apple's Tech Specs page for the new iPod Touch, it lists the maximum camera resolution at an odd 960x720 (for still pictures with the rear facing camera!).  
 
Question is...is that a typo, or is the rear camera on the new Touch totally gimped?
PJon Sept. 1, 2010 at 1:05 p.m.
 I was going to buy this new iPod Touch but I have just pre-ordered a new phone(coming at the end of the month) so I have no need for a iPod anymore since I use Spotify nowadays and sometimes use 3G(3.5G to be precise) to stream the music and the iPod lacks that. Also the camera in the phone I ordered is lightyears better then the one fitted to the Touch. 
 
Still, the new iPod Touch is a pretty impressive piece of tech. I wonder why the iPhone 4 is so much fatter then the Touch since there isn't that much more hardware inside the iPhone 4.    
Kyodraon Sept. 1, 2010 at 1:09 p.m.
@jasoncross00:  I'm willing to bet that the camera on the back is not the same as on iPhone 4. They must cut costs somewhere to get the price of the 8gb version that low. The back facing camera must be just enough to do 720p video, I don't know how many megapixels that would be, but it wouldn't be very many. Have they actually shown any videoclips that have been shot with the thing?
Cra1gon Sept. 1, 2010 at 1:12 p.m.
I'm really glad they have an 8GB version of the new model. I would hate to spend more money for a 32GB version that I'll never get close to filling up.
ehsanon Sept. 1, 2010 at 1:18 p.m.
Why couldn't they do 16GB... 8 is too small and 32 is too big. WTF is wrong with apple?
JoshUngon Sept. 1, 2010 at 1:19 p.m.

"Hardcore gamers may take issue with this claim, " 
 
So will most people who played games on an iPhone or iPod Touch.  Granted, many of them are fun, but at best, the iOS devices are the "most convient" gaming devices money can buy.  "Best" is a long way off.
Forteon Sept. 1, 2010 at 1:20 p.m.
@jasoncross00:  @Kyodra:    @bagels:
If my math is correct then the new iPod Touch only has a .7 Mega-pixel camera for stills. 
 
960 X 720 = 691,200 Pixels in an image. 
 
691,200 / 1,000,000 = .69 Megapixels per image. 
 
...I think there is a typo in this article.  I would guess that the camera is a cheaper version than that in the iPhone. Like the iPhone it records video at 960 X 720, but unlike the iPhone it cannot adjust it's resolution for photos. It's stuck  at 960 X 720 for both video and photos. 
I site the tech specs on Apple web-store. 
 

Forteon Sept. 1, 2010 at 1:27 p.m.
@PJ: The reason the iPhone is fatter is that it has a bigger battery.  Connecting to a cell-network is pretty power intensive 
 
@ehsan: my thoughts exactly
Scotty_Gunon Sept. 1, 2010 at 1:32 p.m.

Compare the prices of the new iPod Touch to the iPhone 4: 

                         iPod Touch    iPhone 4 w/contract  iPhone4 w/o contract
16GB               $229               $229                            $599
32GB               $299               $299                            $699 
 
So, an  iPod Touch is basically an iPone 4 without a cellular transmitter.  Does that functionality really cost $400?  I doubt it.  The party line in the mobile business has always been that the network operators are "subsidizing" the cost of the phone, in exchange for locking you into a multi-thousand dollar contract.  The iPod Touch pricing exposes the so-called subsidy myth for what it is.  The higher price for out-of-contract hardware is simply a manufactured disincentive to keep consumers locked in.
jelekeloyon Sept. 1, 2010 at 1:41 p.m.
@ehsan said:
" Why couldn't they do 16GB... 8 is too small and 32 is too big. WTF is wrong with apple? "
I agree. $250 for 16gb seems fair to me.
TheMasterDSon Sept. 1, 2010 at 1:57 p.m.
Man, I hope 3DS sells gangbusters, because I'm tired of hearing Apple Products being apparently on top of the portable gaming world. I know I'll get one.
soralapioon Sept. 1, 2010 at 2:01 p.m.
@ehsan said:

" Why couldn't they do 16GB... 8 is too small and 32 is too big. WTF is wrong with apple? "

Garden variety arrogance. They've moved from giving customers what they want to telling them what they should want. I don't know... I was really looking forward to the new Touch, since I'm still rocking the original Touch as my MP3 player, but I guess I'll just buy a bigger battery for my Desire. 
 
EDIT: although I must stress that my main objection isn't feature-related, but price-related. 249 euros over here in Europe for an 8 gig device is a bit much, especially as they're not offering student discounts.
PJon Sept. 1, 2010 at 2:17 p.m.
@Forte: My 1500mAh battery in my phone is barely 4mm thick and the iPhone 4's battery is smaller at 1420mAh. The iPod Touch had a 900mAh battery but now that the new Touch has a bigger processor, longer battery life, a high-res screen and iOS4(it was an insane battery drain on the 3 gen model) it probeby has a battery around 1100-1200mAh(if not bigger) so the size difference is extremly small. Then again, the batteries apple use could be of a different shape then normal phone batteries but since its non-replaceable it should be packed tighter then replaceable batteries. 
 
My theory is that the glass back of the iPhone add significant bulk over the steal back of the iPod Touch.
billykopon Sept. 1, 2010 at 2:51 p.m.
I kind of disagree with your take on having three 'very different', yet scalable devices here.  If you look through the commentary on this piece (pretty much Apple's target market), you see that users are finding themselves choosing either the iPhone or the iPod.  IMO, the people buying the iPod still are those that don't have access to the iPhone (myself included).  Consequently, Apple needs to continue to provide people like myself with a device that I can 'consume media' with until they can sign contracts with more reliable network providers like Verizon.
 
At what point does Apple decide to stop differentiating the functionality of the device and just start targeting the concept of the iPod/iPhone to different demographics?  I feel like instead of having a iPod or an iPhone, they could create an iGadget that would be customizable for what you enjoy most.  If you are a gamer, you a gaming version from which you can make calls and browse the web.  If you like to send corporate email, then you get a boring iGadget on which you can still make calls and browse the web.  I feel like there are essential tasks that we all engage in as consumers of Apple products, but there are specific activities where we like to focus.
 
Overall, I feel like Apple can only differentiate so much on their portable device.  The iPad is in a little different market, although I would also argue that they could create multiple versions that would get them outside of the 'content' market.
GIVEMEREPLAYon Sept. 1, 2010 at 3:15 p.m.
What the HELL is up with the sub megapixel camera on the back? One of the biggest draws for me was not having to carry around a camera to take decent photos. Why would they gimp the ipod with such a terrible camera? My order is already in but I'm seriously starting to regret it after this revelation. Please check this out and find out whether it's an error in typing or an error in judgment. 
connorbevanson Sept. 1, 2010 at 4:37 p.m.
@Scotty_Gun: While I certainly agree that 3G connectivity, I don't the subsidy isn't as much of a myth as you may believe. If Apple makes $400 off of every iPhone contract then they would need to recoup the losses due to lack of subsidy. Apple wants to make $600 dollars off of each phone, subsidy or not. As well, I'm sure the high off-contract pricing makes AT&T like them even more.
Lasheon Sept. 1, 2010 at 4:43 p.m.
@GIVEMEREPLAY said:

" What the HELL is up with the sub megapixel camera on the back? One of the biggest draws for me was not having to carry around a camera to take decent photos. Why would they gimp the ipod with such a terrible camera? My order is already in but I'm seriously starting to regret it after this revelation. Please check this out and find out whether it's an error in typing or an error in judgment.  "

Cameras, photos, and video

  • Video recording, HD (720p) up to 30 frames per second with audio; still photos (960 x 720) with back camera  
  
From Apple themselves, definitely under a megapixel. It is enough that users will find the images look fine on the phone themselves (probably won't look half bad on Facebook either). It is what it is - a point and shoot, which can record some HD video. Not bad when you consider how low the cost has kept.
ch13696on Sept. 1, 2010 at 6:22 p.m.
Wait. This iPod Touch is already out? They also mention that it's shipping with their Game Center. Basically included with v4.1. What about us iPhone 4 users? Are we left out of the loop?
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