You want to automate your life. So do we. And while there’s still no way to feed the cat and do the dishes in one fell swoop, we can at least make your digital life a little easier. But don’t thank us. Direct your praise at ifttt instead.
It has a weird name. We know. Just say “lift” but without the L. That’s ifttt. The acronym actually stands for “if this then that” which is the basis of ifttt’s operating philosophy. You create macros, or automated tasks, by combining a variety of web apps and services. The results are extremely cool.
Think of it as “duct tape” for the web, where you make sites that don’t normally talk speak each other’s language. In other words, you have the ability to send all your Instagram photos to a Dropbox folder, or have your phone ring every time a used SNES hits Craigslist. If this, then that. And we’re only just scratching the surface.


















