I quite like it, I wonder if they will call it that outside of anglophone countries though.
It's a silly name that doesn't resemble the product whatsoever.
I've already decided on buying this tablet. Even if Amazon has classless flames going down the side i'd still buy it..
It's kind of a stupid name, but I don't give a shit about the names of products anyway.
It's going to sell like hot cakes, or be "on fire" as they say. I think it's quite apt.
Does it mean it will have a Fire Sale after 7 weeks?
They're mixing e-readers and tablets under the Kindle brand name which I don't think is a great idea. Amazon Fire would have been better. The same play on words, yet separate names for different types of devices. On the other hand maybe they plan to drop e-readers in the future in which case keeping the Kindle name alive with tablets is a smart move.
Holy shit I just got it.