Men and beer have gone together for ages. Beer is crafted by men in factories owned by men, sold to men, and consumed by men.
But women love beer, too. They make up one-quarter of U.S. beer consumption by volume, according to the Beverage Media Group. And the number of women who love beer is slowly growing. The craft brewing industry has allowed them to find new brands and flavors. According to a consumer survey called the Alcoholic Beverage DemandTracker, the percent of women who name beer as their favorite beverage grew from 26 percent in 2012 to 28 percent in 2013. That stat may seem low, but it’s kind of remarkable considering that beer is only ever marketed to men.
And women love brewing too. For a long time, the only way they’ve been able to show it is through small-batch home brewing in their kitchens. Women who have wanted to turn their craft into a career say they’ve had their male counterparts literally laugh in their faces. In the last ten years or so, however, a few female pioneers have pushed their way onto brewery floors to prove that making beer is anything but men’s work.
The idea that beer is a man’s domain would have been ludicrous to anyone alive more than 250 years ago.
The movement of women into the industry has happened incredibly slowly. A male-dominated industry is generally considered to be one that has 25 percent or fewer women. While other men-centric businesses have started accepting women over the years (even mining, for example, was 13 percent women in the U.S. in 2011), the brewing industry doesn’t even bother to track how many women it employs. The generally accepted estimate is that less than 1 percent of all brewers in the U.S. are female. Whitney Burnside, who became the first female head brewer at Pelican Brewery in Oregon in January, says that when it came to her entering the industry, “there was a lot of resistance. I felt like I had to work extra hard to show them that I could do it. I never felt like it was acceptable. Now, even being the head brewer here, I still get the looks and the weird responses.”
It hasn’t always been this way. The idea that beer is a man’s domain would have been ludicrous to anyone alive more than 250 years ago. Before beer was taken over by industry, men had little time or care for crafting brew — they were too busy hunting or farming to waste their hours cooking. After all, making beer isn’t all that different from making dinner. Until the modern-era, women dominated everything that went on in the kitchen.