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In Brief: Finding Innovation in Vinyl Record Technology

By Norman Chan

More than just adding colors.

We've previously written about Third Man Records and the process of creating vibrant vinyl records, but Jack White's record label is doing more than mixing colors into the vinyl press. This Smithsonian story explores different technologies and tricks being used by small labels and makers to mix up the venerable analog record. Some are experiments in materials, like the laser cut maple wood record by Amanda Ghassaei, but others, like adding hidden tracks in grooves beneath label at the center of the disc, are functional easter eggs.