High-End Watches Made in America
I have been gushing over this video for the past 24 hours. Shinola is a relatively new watch and bicycle company based in Detroit, and one of the only watch-making companies operating in the United States. This marketing video is just beautiful, both for its uplifting look at new American manufacturing and its take of gear production porn. The watches have a wonderful mid-century aesthetic, too. I want one. They're also very expensive (especially for quartz crystal watches, which are technically less sophisticated than mechanical watches), but I have no doubt many people would be happy to pay the premium to support this kind of new American business. Parts are sourced from Switzerland and employees were trained by Swiss watchmker Ronda AG. Other videos on Shinola's Vimeo page tell more of the company's story and how they handcraft their products.