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A Study in Found Typography

By Norman Chan

Typeface and logo porn, basically.

Just found out about Typehunting, a simple Tumblr blog that showcases found brand logos and typefaces in the everyday world. Elegantly laid out, beautifully presented. It's not about recognizing vintage logos or calling out the font families, but appreciating how type is used along with color and layout on physical products. (h/t @erichdams)