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Anyone who has used Android devices for a few years has probably heard of ADW Launcher. It was one of the best custom home screens for Android in the days before Nova appeared on the scene. It hasn't been updated in years, but the developer has reappeared with a beta release of ADW 2.0, and you can give it a shot right now.
This is a completely redesigned version of ADW that seems competitive with the top alternative launchers today. Note: you'll have to opt into the beta test for this app before the new version will show up for you. It's using the same listing as the original app, so install that one and your devices will update to the beta automatically.
ADW 2.0 is highly configurable and colorful, a good mix of qualities from other launchers. At the top of your screen is a Google search bar, but that's actually a custom widget. You can modify it, or even create entirely new widgets for that spot or anywhere else on your home screen. These widgets aren't as powerful as the various standalone apps that let you build custom widgets, but you can do some neat stuff. It does lead to some unnecessary complication, though. An example: ADW's custom all-in-one widget add-on defaults to celcius. If you want to use Fahrenheit, you have to actually go into the widget editor, find the temperature layer, and change it to imperial. It's a very "power user" way to do things.
The launcher also has an automated theme engine built-in, which is one of the things I really like about Action Launcher. By default, it's based on your wallpaper image. Your search bar, app drawer, and folder background will pull colors from the wallpaper. You can change the colors in settings if you like. In another nod to Action Launcher, you can set folders to show only the top icon (launched with a tap), but still make the rest of the folder accessible with a swipe.
I really like the way ADW groups widgets and makes managing your home screens easier. However, some of the features here aren't completely obvious. For instance, it took me a minute of experimenting to figure out how to get rid of a home screen panel. It's beta, so I assume that the tutorial will be fleshed out before the final release. In the app drawer, there's also a categorization option for apps, but it's all manual. That's fine if you want things a certain way and don't mind organizing everything by hand.
ADW 2.0 does all the basic stuff you'd expect from a custom launcher like gestures, page transition effects, and icon packs. Almost all of this is available for free in the new beta, but you can upgrade to the full version for $2.99. The free version does have a "promo apps" icon, which is essentially an ad. You can remove it from your "all apps" category to hide it, though.